Microsoft Azure Purview

Unified data governance to maximize the business value of your data

Reimagine data governance

Azure Purview is a unified data governance service that helps you manage and govern your on-premises, multicloud, and software-as-a-service (SaaS) data. Easily create a holistic, up-to-date map of your data landscape with automated data discovery, sensitive data classification, and end-to-end data lineage. Empower data consumers to find valuable, trustworthy data.

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Automate data discovery, identification, and data classification
Unified map of your data assets and their relationships for more effective governance
Semantic search enables data discovery using business or techical term
Insights into the location and movement of sensitive data

Create a unified map of your data across hybrid sources

Establish the foundation for effective data usage and governance with Purview Data Map.


  • Automate and manage metadata from hybrid sources.
  • Classify data using built-in and custom classifiers and Microsoft Information Protection sensitivity labels.
  • Label sensitive data consistently across SQL Server, Azure, Microsoft 365, and Power BI.
  • Easily integrate all your data systems using Apache Atlas APIs.

Enable effortless discovery of trusted data

Maximize the business value of data for your data consumers with Purview Data Catalog.


  • Search for data using technical or business terms.
  • Easily understand data by browsing associated technical, business, semantic, and operational metadata.
  • Quickly identify the sensitivity level of data.
  • Know where your data came from with interactive data lineage visualization.
  • Empower data scientists, engineers, and analysts with business context to drive BI, analytics, AI, and machine learning initiatives.

Discover data that powers business insights

Understand your data supply chain from raw data to business insights.


  • Scan your Power BI environment and Azure Synapse.
  • Analytics workspaces with a few clicks and automatically publish all discovered assets and lineage to the Purview Data Map.
  • Connect Azure Purview to Azure Data Factory instances to automatically collect data integration lineage.
  • Quickly determine which analytics and reports already exist without reinventing the wheel.

Pay for only what you use

Azure Purview reduces costs on multiple fronts, including cutting down on manual and custom efforts to discover and classify data, and eliminating hidden and explicit costs of maintaining homegrown systems and Excel-based solutions. Pay no extra cost to scan SQL Servers and Power BI tenants.

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