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Microsoft is taking a stab at the cheap tablet market with the Surface Go, a 10-inch iPad competitor.
The Go offers the look and feel of Microsoft’s larger Surface tablets in a 10-inch package that weighs just over a pound and costs $399. That’s half the cost of the cheapest Surface Pro tablet and comparable to Samsung’s 9.7-inch Galaxy Tab S2, but still $70 more than the 9.7-inch iPad.
Although aimed at all users, the Go could help Microsoft (MSFT) maintain momentum in its battle against Apple (AAPL) and Google (GOOG) for a greater share of the student market.
Google’s Chromebook laptops dominate that market, supplying almost 60% of all devices in the classroom, according to a 2017 report from research firm Futuresource. Apple devices account for about 17%.
The Surface Go is about the size of a composition notebook and runs Windows 10 S software. Like every other tablet out of Redmond, it has a detachable keyboard and supports the Surface Pen. It also offers a few features aimed at students: Portrait mode renders pages much like a textbook and landscape mode renders them side-by-side like an open book.
That said, J.P. Gownder, vice president at research firm Forrester, sees the Go’s small size and Window’s operating system as appealing to businesses.
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“It equips mobile workers with a very
Gownder
“It remains to be seen exactly how the consumer market for this device will evolve, but the enterprise market should show strong demand,” Gownder said.
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*This article is by Kaya Yurieff and was originally published on CNN.com
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